Solutions

SMEs/user

Easily generate those all-important advertising leads by using our easily crafted forms of your choice. Gather important feedback from prospective new customers and find out just how satisfied they are with their current advertising strategies, so you can swoop in and offer them a better plan!

Advertiser/ Agency

Generate leads along with important feedback from prospective new customers for your digital marketing or advertising agency. Marketing consultants can also use our ready-made template form to find out the current status of customers' display, video, search engine marketing, print, magazine, and TV advertising campaigns. Ask how big their yearly advertising budget is, and even customize our online form by adding analytics, captcha, and branding including your own logo to help present potential new customers with the most professional impression possible. Then craft the perfect digital marketing proposal to gain

Market Research Survey

They can be used to access key demographic information, and then you can find out just about anything—from what customers like about your brand to what kind of product your market needs.

Pursuing market research is ultimately well worth the effort because guesswork and gut instincts don’t cut it when it comes to launching successful products and crafting the right marketing messages. Don’t just take our word for it.

To position yourself to keep existing customers, or gain new business, you’ll need the right data to back you up.

How market research can grow your business?

Now that you know what a market research survey is, you can use it to benefit your business planning. Here are a few of the most popular ways market research surveys are used by businesses, and tips on how to get the best data out of them.

Reach a specific audience

Surveys offer a great opportunity to get input from your target market—if you have a good market sample to send surveys to. Maybe you have a customer list or a big group of social followers to work from. You can customize your outreach efforts using our collector options

If you have trouble finding your target market, you can take our assistance for finding out your target market & audience. By sending a survey to members of your target market (or markets), you can make sure your efforts will be as effective and reliable as possible.

Research and analyze a target market

Your marketing budget is probably one of your business’s largest expenses. Before you earmark funds for any marketing plans or initiatives, you need to be confident that the strategies you’re considering will drive your success.

A market research survey can help you understand several aspects of your target market; allowing you to improve the quality of your decisions. This includes anything from understanding the potential market size to determining the optimal price for your products.

Measure brand awareness

Your company or product might mean the world to you, but it’s hard to know what your target market thinks of it. A brand awareness survey can help you get an idea of exactly what your customers and prospects think about your company, image, products, etc. Ask respondents how they feel about you compared to your competitors, and why they are more (or less) interested in your products and services. That way, you’ll be able to know if your market even knows you exist, and where your brand lies on their “list.”

Tips

1.Define the problem. Before you even start thinking of what you should research, you need to think about why you’re researching it in the first place. What problem are you trying to solve with this data? How will it benefit your product, your customers, or your company in general? These set of questions will allow you to understand the issues and the type of data you’re looking for. Always look for quality over quantity.

2. Establish research objectives. Once you’ve identified your problem, you’ll need to set a research objective that focuses on how you’ll complete your study. Essentially, your objective is a goal you’re hoping to reach with your market research survey.

3. Target the right audience. Determine why you’re trying to reach your audience. It’s also worth considering how niche your audience is. The more specific your audience criteria gets, the harder it becomes to identify enough respondents. In addition, it gets more expensive. To ensure you have a suitable sample size that fits within your budget, consider loosening your population criteria. You can always ask demographic questions at the end of your survey to filter the responses.

4. Decide on your margin of error. This means defining the degree of confidence that your results match up with the opinions and preferences of the entire population.

5. Set timelines When will you send your survey out? How many times will you send it out? When are you hoping to get all your information by? These questions help you set timelines for your survey. They also impact the quality and quantity of responses you receive. For example, surveys have a higher response rate between the hours of 9-10 am than 10-11pm.

6. Use the right tools to start collecting and analyzing data. It’s time to send your survey out! Choose from a variety of options when deciding how to send it. You’ll be able to find hidden patterns in your data, and spot insights you’ve never discovered before.

Post Sale Survey

Tips

SHORTER IS BETTER
Your customers are busy people. Make it easy for them to give you their feedback. Keep the survey as brief as possible.

  • Eliminate unnecessary wordiness from the questions.
  • Be judicious with the questions you ask. Only ask questions that serve the purpose of your survey.
  • Try to keep the survey length short enough that the customer can complete it in under 10 minutes.

MIX IT UP – STRATEGICALLY

Though multiple-choice questions and sliding scales are easier for customers to complete, open-ended questions can actually get you some of the most helpful insight.

Start the survey with easy, uncomplicated questions to warm up your customer.

Then ease into the open-ended questions and other questions that require more thought and time.

Finally, cool down the customer with demographic questions and requests for additional comments.

DON’T LEAVE THE CUSTOMER HANGING

Customers that take the time to fill out your survey deserve to know that their efforts are appreciated. And every customer response holds the promise of further insight.

At minimum, thank the customer for their feedback. Don’t just send them to a thank-you page – thank them in a personalized way. Send an email personally thanking them, and consider offering the customer a discount code, coupon or other small bonus.

If the customer had a negative experience, this is your opportunity to make things right. Start with an apology, but then really make an effort to fix the problem. You might also consider offering them an incentive to buy from your company again in the future.

Once a customer has purchased from your company, take the opportunity to ask them about their experience. Their feedback will help you make the customer experience better, improve internal processes, and enhance your products and services.

Customer Satisfaction Survey

How to Create Online Customer Satisfaction Surveys

Ever wonder what customers are saying about you? Want to improve customer relations and loyalty? Would great online reviews help your business? In a competitive marketplace, it’s critical to know exactly what your customers think. Online customer satisfaction surveys give you the feedback you need to keep customers happy and turn them into advocates.

Why Collect Customer Feedback?

Customer satisfaction surveys give you the insights you need to make better decisions. In fact, we’ve found that businesses who measure customer satisfaction are 33% more likely to describe themselves more successful than those who don’t.

A consumer survey will help you understand your customers’ likes, dislikes, and where you need to make improvements. You might even poll clients on why they stop doing business with you, how you might win them back, and how you can prevent customer losses in the future.

Empower your employees to meet milestones based on client needs. And, if you’re developing a new product or updating an existing one, customers can provide you with invaluable feedback about design and functionality. Oftentimes, customers will show you problems that would have otherwise been missed.

Ideas for Using Customer Satisfaction Surveys

What should be in your customer satisfaction questionnaire, and how can you get it in front of customers? This all depends on your goals and what exactly you’re trying to find out or improve. Here are a few common ways businesses use customer satisfaction surveys.

Determine product or service performance

Survey clients who haven’t used your services for months to identify what went wrong, and what you can do to win them back. A customer feedback survey can also be a good tool to get outside feedback on employee performance and how each person’s role is tied to client satisfaction.

Collect product feedback

Create an online survey questionnaire to send to customers who’ve just made a purchase. Did that new and revolutionary tent fabric weather the elements? The results could reveal valuable insights on how to improve product features or address design flaws.

Develop new products

Identify opportunities for new products by using a customer satisfaction survey to see what expectations aren’t met by existing choices.

Measure customer loyalty

Surveys can help you discover your most loyal customers and influencers. Brand champions, power users, brand loyalists, brand heroes. No matter what you call them, they’re your answer to knowing exactly what you’re doing right, what to keep doing, and what to start doing. Showing customers that you’re listening goes a long way. Capturing that voice and turning it into presentation-ready marketing collateral goes even further

Improve the customer experience

Customer satisfaction surveys are a great tool to drive regular communication between you and your customers. They can act as a reminder that you’re there—and that you value their business. Poll them on them how they’re doing, what suggestions they might have, and consider offering loyal customers swag or rewards for answering your surveys.

Establish performance goals

Now that you’ve got all of this great actionable data, you need to make sure feedback is implemented. Use customer feedback surveys to reach back out to customers and measure your progress over regular periods of time. Leverage what you’ve learned from this valuable data to rake in revenue and improve customer and employee satisfaction and loyalty. Compare results over time to see how you’ve improved.

Management reporting

Data from customer satisfaction questionnaires can also help managers identify key drivers and metrics they should track across departments and roles

Keep your employees engaged

When you offer excellent customer service, you’re much more likely to find and retain customers. Make employee engagement a priority to improve customer satisfaction and your level of customer service. Regularly checking in with employees to see what makes them tick—and creating performance benchmarks—can go a long way toward keeping your customers happy

Tips

In addition to using methodologically-sound questions in the key areas already mentioned, you’ll also want to follow these tips for creating a great consumer survey.

1. Be clear. : Say you’re surveying on customer satisfaction for a hotel stay. Don’t make your respondents guess what you mean by asking generally about different aspects of their stay. Tell them what the standard should be. Ask if the room service was prompt, if the swimming pool was clean, if the check-in clerk was friendly, if their bed was comfortable, and so on.

2. Be specific : Don’t ask questions about broad concepts or ideas; ask about specific concepts or ideas (i.e. being “a good person” is general; being “polite to waiters” is specific). Specific questions and answers will make it easier to identify things to improve.

3. Ask a lot of questions : Asking multiple specific questions instead of one general question will not only make your questions easier to answer for your respondents, but it will also make your data easier to analyze and act on. Did your waiter let you know about the specials of the day? Did he take your order promptly? Was he able to answer all of your questions? Was he able to coordinate the timing of your courses? Just be careful not to ask too many questions. We’ve seen consumers’ response rates go down when answering surveys becomes a burden.

Customer Loyalty

How to Use Customer Loyalty Surveys

When you understand shoppers’ interests, goals, and pet peeves, you can adjust and refine your inventory and service to keep them coming back for more. Here’s how.

Repeat business

Ask your customers if they would do business with you again. It might be nerve-wracking to hear about a client who may never come back, but it’s information you absolutely must have.

Referral business

Consumer loyalty statistics show referrals are one of the top ways to get new business. If a customer is delighted, they’ll talk about it with their friends, family, and social networks. If a client is merely satisfied, they may not. Get your company to the enviable position of enjoying word-of-mouth referrals when you conduct a customer satisfaction survey.

Getting customer feedback is a great way to pinpoint why consumers return. Ask some of your best customers to answer questions about their brand loyalty and you may be surprised by the results. For instance, you might be extremely proud of your apple pie, but it’s actually the coffee that gets people in your restaurant’s doors.

If you have an appropriate audience, you might even think about making this kind of customer survey a little tongue-in-cheek. For example, invite customers to “let us have it,” and provide fun, humorous response options.

4 Tips for Great Customer Loyalty Surveys

1. Use short & sweet questions : Start with simple “yes” or “no” options, then use skip logic to focus responses on the product, customer service, or website usability.

2. Don’t try to ask too much in a single question : Questions such as, “Did our product arrive on time and in good condition?” There could easily be two completely different responses for each part of the questions.

3. Get creative: Ask questions about what makes your organization different from competitors, such as ambiance, personality, or a unique product. There might be something special about your company that you can capitalize on in advertisements or on your website.

4. Ask about consumer loyalty programs : Is a customer loyalty program something your shoppers want? Do people actually use those punch cards? Does it take too long to earn a reward? Is it the only reason customers are returning to your store? The answers to these questions will help you set up or improve a loyalty program.

Click to action on Ad

Include An Action Word

Your Ad needs to convince people to take an action - click on it. One way to think of your ad is acting like a motivational speaker. Tell your audience to get off the couch and go do something that will improve their life.

Keep your Call-To-Action to the Point

You have microseconds of people’s attention to get them to understand and click on your Ad. So don’t get all whimsical and cryptic in it. Make it something that a person can understand at just a glance. 

Promote a Benefit, Not a Product

Instead of directly promoting a product or your business, you need to promote the value or benefit that I will receive by clicking on your Ad.

Product Surveys

Product surveys give you the insider knowledge you need to plan new products, grow your business and succeed in today’s competitive marketplace. Whether you’re creating software, apps, or real-life widgets, using one of our product survey samples can get you on your way to being more competitive, improving your product, and creating items your customers will love.

Get important feedback and make informed product decisions

The great thing about surveys is that you can gain insights on just about anything related to your product and business. Here are a few ideas on how you can send surveys, get feedback and develop successful marketing strategies.

Existing products and services

Get feedback on your product that’s currently on the market with a basic product survey. Learn what customers like and dislike, and what updates you can make to improve the experience for current customers and attract new customers. Understand your customer base by sending a customer loyalty survey to gain insights on the competition or a net promoter score questionnaire to discover where you stand. No matter the business or product, there are insights your customers are just waiting to share. From an insurance agent to dentist, mass manufacturer to online store, there are survey templates that fit your needs.

Adjusting features

Are your customers happy with the number and types of features your product has? Less isn’t necessarily more, and more may not be better. Use a product satisfaction survey to find out what your clients think about the features your product has, the features they never use, and the features they’d love to see.

New products and services

Whether you’re early on in the planning process or you’re just about to send your product to market, a survey can help you discover whether you have the right target audience and the right features. Gauge interest and bounce product ideas off your target customers. If you are about to launch a new website send an online product survey to your to your most passionate users to gauge their feedback in the design variations.

Mid-production research

Sometimes you need reassurance your product is headed in the right direction. A marketing research survey can help you make important decisions during the design phase and could make the difference between a good product and an amazing product.

Manufacturing quality

Try sending a product feedback survey several weeks to months after a purchase to hear about how your product held up. Are seams coming loose? Does it still look brand-new? Is there one feature in particular that seems to be causing problems or inspiring delight? A feedback survey can help pinpoint design flaws and wins to help you improve your product.

Usability testing

For software and applications, nothing beats usability testing to help you understand how your product is being used. Assign tasks, then use a product survey to see how easy your application is to use. You can even use skip logic to help target specific audiences for your app.

Pricing

Determining the correct pricing for your offering takes precision and accuracy. Too much, and you could see a significant drop in customers. Too little, and you could be missing out on revenue. A short pricing poll will show if your product is priced appropriately for your market or whether it’s time to update your prices.

Online questionnaires are not just for web products and services. You can also poll customers of your retail store to learn whether the new merchandise you are thinking of placing on the shelves will resonate with shoppers.

It’s never too late to fine tune your product and brand before you launch if your success depends on it.

Tips for Successful Product Surveys Survey early, and often

Have a great idea for a new product? Before spending the time and money to make it happen, send a survey and see what others think. Surveying early on helps you gauge interest for your idea and lets you know if it’s worth your investment. But don’t stop there.

Filters your requirements

Your results are in, and it’s time to analyze. Filters are a great way to quickly sort through all the information you have and find exactly what you’re looking for. Say you only want to see responses from people who live in a specific geographic region. Set that criteria as a filter and see what you want quickly and easily. Be sure to plan ahead and think about what filters you’d like to use when creating your survey questions.

Be concise

“Less is more” is the way to go to foster high completion rates for your survey. Make sure your questions are clearly written and easy to understand. Keep questions short and to the point.

Successful product strategies start with a survey. Go straight to the source your users to measure customer awareness, usage and satisfaction over time. Understand how to improve your product, and determine if there’s a need to make changes to your pricing.

Opinion Polls

Polls and surveys let your audience voice their thoughts on specific topics related to your industry or product, without having to worry about being wrong or right. Users also get value from seeing how their choices compare to their peers.

With polls and surveys, you can get audiences opinions related to existing content and gather valuable insights. Additionally, the responses that you collect can be used to create interesting follow-on content, such as an interactive infographic, interactive white paper, or a metrics-based blog post.

Concept Verification Survey

As an example, say a marketing team holds a day-long brainstorming session to come up with ideas for an advertising campaign. When the session is over, there are dozens of options on the table, and a few seem like real winners. Here are some questions that a marketing professional might want to know the answers to before launching a campaign:

  • Does this ad stand out against my competitors’ ad?
  • Does this ad capture viewers/listeners attention?
  • Do you recognize this brand?
  • Would you trust this brand?
  • Which button would make you buy?

The answers to these questions make it easy to choose a concept to go with, and they help hone the final product.

Doing a concept testing project like the example above can take a lot of time but it ends up saving your organization time and money.

Want to test a concept with customers or your target market?

Like most interactive content types, polls and surveys can be use anywhere within the sales funnel. For example, at the top of the funnel, you could use a poll to assess the user’s thought on a recent industry change, while at the middle-of-the-funnel; you could survey them on the current problems they are facing.

Want to test a concept with customers or your target market? 1. It prevents you from choosing bad ideas. 

Companies of all shapes and sizes are vulnerable to making mistakes if they don’t test their ideas first. Below are specific examples as well as a study, showing that when a bad idea moves forward, it can be costly.

A bad idea leads your business to have a negative reputation, which heavily influences your organization’s ability to grow, or even, remain stable.

2. It can help you get others in your company behind your ideas

Do you ever have ideas that you’re confident will work but you can’t get buy-in from your team? Proving that an idea is popular with consumers can convince your team to pursue it. After all, if consumers in your target market like it, who’s to say it won’t work?

Concept testing seems to be essential for marketers and product managers.

Ways to use concept testing questions Logo testing

Need to understand how customers might respond to your new logo? Or, trying to figure out if your new logo communicates a benefit (like trust, innovation, or fun)? Online surveys are a great way to test different creative concepts and designs—to ultimately come up with a logo that best visually communicates your brand.

Website design

Redesigning your site or launching a new one? Sharing your design concepts with people who will one day interact with them is a great way to see what a sample of your target population thinks—and of course, make sure you get everything right.

Many online marketers test headlines, images, and content on their websites to identify winning combinations of messages and designs. Which ad tends to grab the most eyeballs? Is the ad compelling enough to click on? And do the people who click become customers soon after? This method of testing can give your conversion rate optimization efforts a real boost.

Move beyond the numbers and hear from individuals directly. Their feedback might push you in a new direction you hadn’t anticipated or validate what the numbers you already have to tell you.

Pricing and upgrades

Planning to offer consumers an incentive for upgrading to a new product or service? Thinking about a new pricing system? Use migration path tests to assess initial reactions, and spot the key features and benefits consumers are looking for. Then, develop upgrade tests to see if your new product line will result in a boost in sales.

Name testing

The name of your company or product has a big impact on its success in the target market. It tells them what you offer, the benefits they can expect to receive, and can even elicit certain feelings. To help you brainstorm the right questions for testing either company or product names, check out our Name Testing Survey Template.

Price Testing Survey Template

How price-sensitive are consumers in your target market? And are they typically satisfied or dissatisfied with the value of products in your category? Find out with our Price Testing Survey Template.

Package testing

Learn what your packaging tells consumers about your product. Assess if it’s unique, visually appealing, and considered high quality by your target audience with our Package Testing Survey Template.

Messaging

Will your messaging resonate with your target audience? Does it effectively communicate the value your product or services have to offer? And is it believable? Ask your target audience to know for sure. It may also be worth checking with employees to see if they both understand and incorporate your messaging into their day-to-day work as well.

Customized Offers Survey

Product customization helps brands boost sales on their own websites or gain share on a retailer’s site.

Be Quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

Choose right targeted audience

You can make your survey can be made access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.